In my experience, people who file their own trademark application tend to make the most (and costliest) mistakes when they attempt to register their logos.
But, applying to register a logo as a trademark is quite different than simply registering a name or a slogan. If you intend to use your company name as the brand of your products and services, it will be a good idea to register it as a trademark with the relevant IP office.Just as it’s possible to trademark a product name and trademark a phrase, you can also trademark a logo with the United States Patent and Trademark Office (USPTO).
This is especially so for smaller companies with new brands that do not have a strong reputation in the market. In other words, if another company uses your company name or domain name as his trademark or the brand of his products or services, it will be almost impossible to stop him from using your branding without a trademark registration.
#Register my logo registration
This is something the ACRA or SGNIC registration cannot do. However, neither of these will give you the rights of a registered trademark.Ī trademark registration provides you with the exclusive rights to your brand. Registering your company name with ACRA, the Accounting and Corporate Regulatory Authority (ACRA), is the mandatory requirement for starting a new business in Singapore while registering your domain name with SGNIC or any other domain registry is essential for reserving a. Enable third party licensing and earn from themĤ. Deter other brands and businesses from using itģ.
#Register my logo plus
If you are looking for investors to invest in your company, this would definitely be a plus point in assessing your company.īy registering your trademark, you can also:Ģ. As such, the registration will provide your business with more certainty as you invest money in developing your brand and growing your customer reach. Registering your trademark will give you exclusive rights to use the trademark for your products or services and ensure that you can retain control over its use. Even if it were possible to regain control in certain cases, it would come at a higher cost. If another company were to use your trademark, or in a worse case, register your trademark and demand that you stop using it, there might not be any recourse to regain control over the use of your trademark. It is as such one of your company’s most essential assets. Your trademark helps your customers to recognise your products and services easily. To apply for protection of your stylised logo, you can simply upload your logo in the first step of the online form. If you also intend to use the graphical element in your logo on its own in some of your marketing collaterals, registering the graphical element as a separate trademark will be a good idea as well. This is a good option, especially if you are sure that your company will not change the logo anytime soon. However, if your stylised logo contains a graphic or icon that is separate from the brand name, for example, the Nike swoosh, you may wish to file for the logo that incorporates the graphic and brand name as a single trademark. To apply for protection of your brand name in plain font, you can simply type your brand name in the text box in the first step of the online form. As such, it is usually more important to protect the brand name. Most of the time, customers are more likely to remember your brand name more strongly compared to how the logo has been stylised. This is so as it would give you rights over the words themselves rather than the logo in a particular stylisation. In general, registering your brand name in plain fonts, such as Arial font, would give you broader rights.
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